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ChatGPT's Browse with Bing: From SEO to AI Optimization

The article explores ChatGPT's ability to "read" websites using "Browse with Bing" and the importance of shifting from SEO to AI optimization for websites.

Published at 2023-06-22 by Pavel Zaněk

Estimated Reading Time: 7 minutes

ChatGPT's Browse with Bing: From SEO to AI Optimization

Table of Contents

Welcome to a new world where artificial intelligence is becoming increasingly advanced and offering us limitless possibilities. One of these exciting developments is ChatGPT, an artificial intelligence model developed by OpenAI. But what if I told you that ChatGPT can now "read" your website using a feature called "Browse with Bing"? Yes, you heard right. This article delves into this fascinating feature and how it can change the way we interact with the internet and how we will adapt SEO on the web so that one of the possible answers in ChatGPT are links to your websites.

ChatGPT is an advanced chatbot that uses the GPT (Generative Pretrained Transformer) language model to generate compelling texts. Since its market launch, it has become one of the most popular tools for generating text, thanks to its ability to create naturally sounding responses to various queries. You can read more about ChatGPT in one of the older articles I prepared for you.

Now, with the advent of the "Browse with Bing" feature, ChatGPT's capabilities are expanding even further. "Browse with Bing" is a feature that allows ChatGPT to access information on the web in real-time. This means that ChatGPT can now provide current and relevant answers to your queries by "browsing" the internet.

What is the "Browse with Bing" feature?

"Browse with Bing" is an innovative tool (currently this feature is labeled as a Beta version in ChatGPT), which was recently introduced as part of ChatGPT. This feature allows ChatGPT to access the internet in real-time and provide current and relevant answers to user queries. But how exactly does it work?

"Browse with Bing" is essentially a plugin that connects ChatGPT with the Bing search engine. When a user enters a query, ChatGPT uses Bing to search for relevant information on the web/internet.

One of the key advantages of the "Browse with Bing" feature is its ability to provide current information. While ChatGPT is trained on a static dataset that is updated only occasionally, "Browse with Bing" allows ChatGPT to access the latest information on the web. This means it can provide answers to questions about current events, new research, and other rapidly changing topics.

"Browse with Bing" is also very flexible. It can be used for a wide range of queries, from simple factual questions to complex queries. Whether you need to find out the current weather, find the latest research in a certain field, or get information about a specific product, "Browse with Bing" can help you find the answers.

How does ChatGPT "read" websites using the "Browse with Bing" feature?

The process by which ChatGPT "reads" websites using the "Browse with Bing" feature is a fascinating combination of advanced technologies. This process begins when a user enters a query. ChatGPT then uses Bing to search for relevant information on the web. This search is done in real-time, which means that the information that ChatGPT provides is current and relevant.

Once Bing finds the corresponding websites, ChatGPT reads these sites by analyzing their content and extracting key information from them. This process is possible thanks to the sophisticated natural language processing algorithms that ChatGPT uses. These algorithms allow ChatGPT to understand the text on websites as well as a human would.

After extracting the key information, ChatGPT processes this information and creates a response to the user's query. This response is then displayed to the user. The entire process takes place within a few seconds, which means that users can get answers to their queries almost instantly. In the responses, you can notice links from which ChatGPT, or this feature, drew:

SEO ChatGPT - Browse with Bing - Link

It's important to note that although ChatGPT browseswebsites, it does not store any information from these sites. Once the response to the user's query is generated, all information obtained from the websites is discarded. This means that ChatGPT respects users' privacy and does not store any personal data.

SEO and ChatGPT with Browse with Bing

In the field of web development and marketing, we are witnessing a fascinating shift. Previously, we focused on search engine optimization (SEO), but now the era is coming when it is necessary to optimize websites for artificial intelligence. This shift is a result of rapid technological development and the growing influence of artificial intelligence on our daily lives.

In the past, search engine optimization (SEO) was a key strategy for increasing website visibility. SEO focuses on using keywords, quality content, and other techniques to improve positions in search results, such as Google. This practice is still important, but with the advent of artificial intelligence, the rules of the game are changing.

Artificial intelligence (AI) is capable of analyzing and processing a huge amount of data faster and more efficiently than any human. This allows AI to provide more accurate and personalized experiences for users. For example, AI can analyze user behavior on the web, their interests and preferences, and based on this information, recommend relevant content or products.

Therefore, it is now important to optimize websites for artificial intelligence. This means creating websites that are AI-friendly, which includes clear and structured information that can be easily processed by AI, and creating content that is relevant and useful to users.

Optimizing websites for AI can involve various techniques, including using AI tools to analyze and improve content, using AI to personalize the user experience, using AI to analyze and improve SEO strategies, and much more.

The development of technologies and the growing influence of artificial intelligence on web development and marketing present exciting new possibilities. As technologies continue to evolve, it is clear that optimizing websites for AI will play an increasingly important role in the future of web development and marketing.

How to find out if ChatGPT with the "Browse with Bing" feature has been able to browse your websites?

So let's take a look at a small guide on how to verify that ChatGPT with the Browse with Bing feature has been able to browse your websites. The way to find this out is very simple. Just use this feature and ask about the specific URL that interests us. First, however, let's show what ChatGPT can display if it is not able (or the Browse with Bing feature) to browse websites:

SEO ChatGPT - Browse with Bing - Reading Content Failed

As you can notice, if the algorithm is unable to browse websites, we will see "Reading content failed".

Now let's look at how to find out if ChatGPT can browse your websites. For the demonstration, I will use this personal blog.

SEO ChatGPT - Browse with Bing - Reading Content Success

As you can see, website analysis is easy. However, this process is manual. I think it's a matter of time before tools emerge that will do this process automatically.


As we learned in this article, ChatGPT and the "Browse with Bing" feature represent a breakthrough in the field of artificial intelligence and internet browsing. Thanks to ChatGPT's ability to "read" websites in real-time, we can get current and relevant answers to our queries faster and more efficiently than ever before.

This technology has enormous potential for the future. With the development of artificial intelligence and machine learning, we can expect the capabilities of ChatGPT and "Browse with Bing" to continue to develop and improve. This could lead to even faster and more accurate searching for information on the internet, which could help us better understand the world around us.

In conclusion, I would like to thank you for your interest in this fascinating topic. I hope this article has provided you with useful and interesting information about ChatGPT and the "Browsewith Bing" feature. I will continue to explore this topic and update the article with new information. If you have any comments, feel free to write to me. I look forward to exploring the world of artificial intelligence and SEO with you!

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Pavel Zaněk

Full-stack developer & SEO consultant

Pavel Zaněk is an experienced full-stack developer with expertise in SEO and programming in Laravel. His skills include website optimization, implementing effective strategies to increase traffic and improve search engine rankings. Pavel is an expert in Laravel and its related technologies, including Livewire, Vue.js, MariaDB, Redis, TailwindCSS/Bootstrap and much more. In addition to his programming skills, he also has a strong background in VPS management, enabling him to handle complex server-side challenges. Pavel is a highly motivated and dedicated professional who is committed to delivering exceptional results. His goal is to help clients achieve success in the online space and achieve their goals with the help of the best web technologies and SEO strategies.


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