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Generative AI: Rapid Rise and Its Impact on the Tech World

Generative artificial intelligence (AI) is experiencing a massive boom, especially among the younger generation. This rapid growth presents both opportunities and challenges for marketers and entrepreneurs.

Published at 2023-08-15 by Pavel Zaněk

Estimated Reading Time: 2 minutes

Generative AI: Rapid Rise and Its Impact on the Tech World

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According to recent research by Emarketer, generative AI tools, such as ChatGPT, are enjoying rapid adoption, which is much faster than the adoption of smartphones and tablets after their market introduction. The reason is the low entry barrier. Unlike smartphones and tablets, generative AI does not require the purchase of new hardware. People can access ChatGPT and similar tools on devices they already own.

Growth of Generative AI in Numbers

Generative AI reached over 100 million users just two months after the launch of ChatGPT. In contrast, smartphones took more than two years to reach 100 million users after the iPhone was introduced in 2007. Tablets reached 75 million users approximately two years after the iPad was launched in 2010. Thus, the adoption of generative AI has significantly outpaced both of these categories.

Rapid Rise and Its Impact on the Tech World

Image source: eMarketer

Demographic Trends in Generative AI

According to Emarketer, the adoption of generative AI among 18-34-year-olds is nearly double compared to older demographic groups. Younger generations are more digitally adept and are early adopters of new technologies, such as generative AI.

Applications of Generative AI

While generative AI has been around for some time, it has recently seen a massive surge in popularity. Users are enthusiastically experimenting with tools like ChatGPT for poetry creation, Midjourney for art generation, and AI chatbots from companies like Google and Microsoft integrated into search.

Opportunities and Risks for Marketers

For SEO specialists and digital marketers, generative AI presents both opportunities and risks. AI-driven search, such as Google's Search Generative Experience (SGE), aims to improve search quality. However, there are concerns that SGE might promote more low-quality content.

Looking to the Future

As generative AI continues to evolve, marketers should closely monitor developments. With careful testing and evaluation, there is potential to harness these tools while minimizing possible downsides.

Source: Search Engine Journal

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Pavel Zaněk

Full-stack developer & SEO consultant

Pavel Zaněk is an experienced full-stack developer with expertise in SEO and programming in Laravel. His skills include website optimization, implementing effective strategies to increase traffic and improve search engine rankings. Pavel is an expert in Laravel and its related technologies, including Livewire, Vue.js, MariaDB, Redis, TailwindCSS/Bootstrap and much more. In addition to his programming skills, he also has a strong background in VPS management, enabling him to handle complex server-side challenges. Pavel is a highly motivated and dedicated professional who is committed to delivering exceptional results. His goal is to help clients achieve success in the online space and achieve their goals with the help of the best web technologies and SEO strategies.


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