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Google changes visibility of HowTo and FAQ results

Google has introduced new changes to the visibility of two forms of rich results, namely HowTo and FAQ. These changes may have a significant impact on publishers and webmasters who have relied on these rich results to gain higher visibility in search.

Published at 2023-08-09 by Pavel Zaněk

Estimated Reading Time: 2 minutes

Google changes visibility of HowTo and FAQ results

Table of Contents

What are Google's Rich Results?

Google's Rich Results, also known as Rich Results, are a special way of displaying website content in search results. They can include carousels with larger images, such as recipes, or they can be displayed with stars for ratings.

Why is Google changing the visibility of HowTo and FAQ?

The main reason Google is making these changes is to provide users with a "cleaner and more consistent search experience." Google is now limiting the display of FAQ rich results only to government and health websites with high authority. So, the FAQ will only be displayed on authoritative websites (government websites and healthcare websites). And HowTo will only be visible on desktop.

Google - HowTo and FAQ results

What are the implications for publishers?

Many publishers have invested time and resources in adding FAQ content and the relevant structured data. This news may be seen as a disappointment for those who hoped for better visibility through these rich results.

Should you remove FAQ & HowTo structured data?

Even though Google ignores this structured data for the purposes of rich results, other search engines might use it. If it's difficult for you to remove it, it's not necessary. However, if you use a plugin or another feature, removal should be easy.

What's next for webmasters?

It's important to monitor how these changes manifest in your search results and adjust your SEO strategy accordingly. While some rich results may be less visible, there are still other opportunities to increase the visibility of your content in search.

Source: Search Engine Journal, Google Search Central

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Pavel Zaněk

Full-stack developer & SEO consultant

Pavel Zaněk is an experienced full-stack developer with expertise in SEO and programming in Laravel. His skills include website optimization, implementing effective strategies to increase traffic and improve search engine rankings. Pavel is an expert in Laravel and its related technologies, including Livewire, Vue.js, MariaDB, Redis, TailwindCSS/Bootstrap and much more. In addition to his programming skills, he also has a strong background in VPS management, enabling him to handle complex server-side challenges. Pavel is a highly motivated and dedicated professional who is committed to delivering exceptional results. His goal is to help clients achieve success in the online space and achieve their goals with the help of the best web technologies and SEO strategies.


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